Hotel Photography
Are you looking for a hotel or B&B photographer in Santa Barbara and the Santa Ynez Valley?
As a hotel or B&B you don’t need more photos.
Rather, what you need are more bookings from more guests so that you add more revenue to your bottom line and present the right look for your company.The photos you use should be helping you do that in the following ways:
1. Build your brand.
Say something about why image quality affects the brand.
2. Bring more Guests/Buyers/Clients/Customers whatever is appropriate for the industry.
Say something about how customers are attracted to companies in their industry that focus on quality.
3. Match your position.
Say something about why the right images are needed to match the company’s position (ie, a quality brand needs quality photos).
The quality of the photography will either increase your bookings or they will turn people away.
If you want to be seen as a leading INDUSTRY in the Santa Ynez Valley and Solvang market then you need photos that match your pricing and your brand.Some INDUSTRY businesses try and justify it by saying that they don’t want to spend too much on the photos because they don’t think it’s worth it.The problem with this is that those lower quality photos are DAMAGING THE REPUTATION / HARMING THE BUSINESS / DOING SOMETHING SPECIFIC FOR THAT INDUSTRY every day they are online. If those photos are not AMAZING / FANTASTIC / MIND-BLOWING / AWESOME / BRILLIANT, if they don’t make potential GUESTS / CLIENTS / CUSTOMERS / SELLERS / SOME OTHER TERM say,
‘Wow, we have to USE THEM / STAY THERE / VISIT THAT PLACE / EAT THERE / LIST OUR HOME WITH THAT AGENT!’
… then those photos are not working as they should.
Does photo quality really matter when promoting your HOTEL / REAL ESTATE BUSINESS / INTERIOR DESIGN BUSINESS / RESTAURANT / BUILDING COMPANY / ETC in Solvang, the Santa Ynez Valley and Santa Barbara?
Here’s an article from Forbes magazine that describes the situation we now face:
“Consumers expect a first class visual experience when they shop or browse online, and they are rewarding companies that give them what they want. The numbers tell the tale:
– 67% of consumers say that an image is “very important” when selecting a product.
– More than 50% of consumers think a high-quality photo of a product is more important than product information, long description, or rating and reviews.”
In a 2018 survey of real estate buyers and sellers, the National Association of Realtors found that that 89% of buyers who used the internet when searching found photos of a home for sale to be very useful, and that’s higher than detailed information about the property (84%) and real estate agent contact info (42%).
If we can take these statistics and apply them to the HOTEL / CONSTRUCTION / INTERIOR DESIGN / WHATEVER industry then it suggests that the photos you use are at or near the top of the most important things on your company website.
An article at PracticalEcommerce.com said:
“Consumers who browse products on websites want to see the products they’re considering for purchase represented by the highest quality image possible.”
They also quoted Sheila Dahlgren, senior vice president of marketing at Scene7, who said: “People do not buy what they cannot see, so the higher the quality and resolution of your imagery, the better your results will be.” That’s an important consideration when you’re a INDUSTRY. You aren’t selling products in a store that people can pick up and hold before buying. Rather consumers will often decide whether or not to STAY AT YOUR HOTEL / HIRE YOU / WORK WITH YOU / WHATEVER based on what you show on your website. That’s why photos matter.
Liz G Photography: The secret weapon behind some of the Santa Ynez Valley’s best INDUSTRY.
If you’re looking for a INDUSTRY photographer then consider Liz G Photography.
We ………. [outline what it is you do in terms of providing photography services for this specific industry.]We work with our partners as a team, focusing on delivering a superior result for them and we do that in the following ways:
Superior photographic knowledge:
We know how to ____________, and we ARE VERY GOOD AT IT / DO IT WELL / EXCEL IN DELIVERING MAGAZINE-QUALITY PHOTOGRAPHY / ANY OTHER STATEMENT YOU WANT TO SAY HERE.
Exceptional communication:
We know how frustrating it can be when you don’t know when a photographer will be there for your photo shoot. We focus on keeping our PARTNERS / CLIENTS fully informed on what’s happening, knowing we will be there when we said we would.
A simple pricing plan:
We include everything our clients need in one simple plan. No complicated agreements, or extra fees for standard editing such as sky replacements. Just everything you need at an affordable price. OR ANYTHING ELSE YOU WANT TO SAY ABOUT YOUR PRICING – FEEL FREE TO ADJUST TO SUIT YOUR BUSINESS.
What services do we provide for INDUSTRY?
Photography:
At Liz G Photography we provide a full range of interior and exterior photography for INDUSTRY in Solvang and the Santa Ynez Valley, as well as in Santa Barbara and throughout central California.
Interior photography:
Your interior photographs need the right lighting, but they also need to be beautifully composed. When they are not done right interior shots can lack emotion, so we focus on telling a story with each photograph so that the viewer is invited in as we capture that X-factor that makes each space unique and beautiful.
Exterior photography:
The exterior photos of a building or INDUSTRY require careful planning for an optimum result. At Liz G Photography we make sure the lighting and the angles are just right, and that each exterior shot is thoroughly planned so that it looks as awesome in the photo as it is in real life.
Twilight photography:
If a place has a great view of the mountain ranges or the ocean then a daytime shot is ideal.
However, a lot of buildings look better when given a twilight photo shoot. When photographed with the care and skill of a photographer like Liz G the lights inside and a jaw-dropping sunset create a strong and visually appealing image.
The reason why these work so well is because the extra lighting often presents the space in a way that most viewers are not familiar with. A daytime shot can look like any other photo, but a twilight shot that is vibrant and saturated with color, where the interior glows, is something special that stands out in every marketing campaign.
Aerial photography:
Ground-level shots often work very well, but sometimes the only way to truly appreciate the size or location of a property is to photograph it from the air. Using drone photography is an affordable and effective solution that enables us to capture still photos and video, providing the viewer with much more information about a particular property.
The reason why these work so well is because the extra lighting often presents the space in a way that most viewers are not familiar with. A daytime shot can look like any other photo, but a twilight shot that is vibrant and saturated with color, where the interior glows, is something special that stands out in every marketing campaign.
